About Us

The Great American Pancake Company has been family owned and operated since 2003. Local residents Dale and Nancy Wedwick purchased the company in 2023 and set up operations in the Food Enterprise Center in Viroqua, Wisconsin. We are pleased to continue the legacy of a local family owned and operated business.

The company’s products are featured on our website (thegreatamericanpancakeco.com), Facebook (The Great American Pancake Company), Instagram (Thegreatamericanpancakeco), and in dozens of retail stores around the coulee region – locations listed on our website. We love offering samples at the numerous craft shows that we attend throughout the Midwest. GAPC offers generous opportunities for fundraising to various organizations, schools, churches, and clubs. Our gift boxes are perfect for corporate/appreciation gifts for employees, for family members, for friends and for holidays throughout the year!

We pride ourselves in purchasing high-end ingredients for our recipes, which continue to keep the taste and quality of our mixes a success in the pancake/waffle market. Ten varieties are offered year-round, including our signature Cinnamon, Angel Cakes, Buttermilk and Brown Sugar & Oatmeal. In the fall of the year, we offer Cider Cakes to celebrate the apple bounty in Wisconsin and Minnesota. In addition to pancakes and waffles, just by tweaking the recipe a bit, voila… you can produce your own muffins, cookies, and scones. Great American Pancake Company loves to bring family together enjoying our pancakes/waffles and some quality time with each other.